Our Consultants

GENYX consultants are diverse, honest and passionate individuals who model collaboration and are dedicated to our clients’ performance. With a wide range of expertise and backgrounds our consultants always add a fresh perspective to your business.

Ahmed Ali Al Sarkal

Chairman & Co- Founder

Ahmed Ali Al Sarkal is a founding Partner in and Chairman of GENYX since 2004.
He has lived in the United Kingdom, United States of America, and the United Arab Emirates.
Since 2009 Ahmed is also CEO and Managing Partner of Flag Holding, an innovative private equity house that focuses on diversified segments such as education, food and beverage, health care, hospitality, real estate, retail, travel and tourism.
Prior to creating GENYX and leading Flag Holding, Ahmed enjoyed an illustrious career as a strategic investor and senior manager in the financial services, human resources, and trading sectors.
Ahmed has been recognised for his many contributions to the National Human Resources Development Program in the UAE.
Ahmed speaks English and Arabic and holds a Post Graduate degree from the University of Western Michigan, USA.

Dave Dimmell

Managing Director & Co-Founder

Dave Dimmell is a Founding Partner in and Managing Director of GENYX since 2004.
He has lived and worked in Canada, the Kingdom of Saudi Arabia, the United Kingdom and the United Arab Emirates.
Dave is an innovative facilitator and strategic consultant with more than 35 years experience in general management, product development, team performance assessment, executive coaching, and strategic alignment.
Dave is certified to facilitate DYNAMIX, Team Performance Level 1, Team Performance Level 2 – powerful individual and team assessments.
Key areas of Dave’s expertise include change management, cross-cultural communication, leadership renewal, and strategy.
Dave has performed consulting assignments in the aviation, education, energy, environment, financial services, insurance, loyalty, health care, hospitality, pharmaceutical, philanthropy and public sectors. Some of Dave’s recent clients include AbbVie, Al Maha, AIMIA, Angelini, AstraZeneca, Bee’ah Group, Chubb Life, Dubai International Financial Centre, Dubai Golf, Emirates NBD, EvoTeq, Genpharm, Gulf for Good, ION, Jumeirah Group, Merck Vaccines, MSD, The Petroleum Institute, SEHA, Thomson Reuters, Takeda, Total, Unilever and Upjohn.
Dave holds a Bachelor of Applied Science (BASc), Political Studies (International Relations), Cultural Studies (Cinema & Communications) from Trent University, Canada.

Paul Fergus

President- Peak Performance2

Paul Fergus is President of Peak Performance2 which he founded more than 20 years ago in Montreal, Canada.
Paul works with global companies in North America, South America, Europe, the Middle East and Australia.
Prior to Peak Performance2, Paul held management positions at several successful computer and consulting organisations in Canada.
As an internationally-known speaker, consultant and facilitator, Paul delivers powerful programs on communications, customer service, leadership, motivation, personal and professional development, selling, and team effectiveness. He is a member of the Canadian Association of Professional Speakers (CAPS).
Some of Paul’s recent clients include Abbott Laboratories, Constellium, Desjardins, Merck Canada, Novartis, Pfizer Canada, Rio Tinto, ScotiaBank, Service Canada, and Videotron.
Paul holds a Bachelor’s of Science Honours Degree in Consumer Behaviour, with a minor in Business Administration from the University of Guelph, Canada.

Amer Ghouleh

Executive Director - Digital Solutions

Amer Ghouleh is the Executive Director of GENYX's newly formed IT Solutions Division.
Amer is an accomplished IT Consultant with more than 14 years of experience in leading and implementing IT Projects across North America, Europe and the Middle East. He has lived in Canada, Europe and the Middle East and since 2013 been based in the United Arab Emirates.
Previously Amer was a Managing Partner at AARA Consulting, leading assignments with a primary focus in aligning digital solutions that optimize clients’ business performance and competitiveness. AARA Consulting’s success grew so it became a leader in guiding start-ups through conceptualization and development to implementation. These achievements led AARA to its next chapter of growth under GENYX LLC, as its IT Solutions Division.
Amer’s clients have benefited from his unique value in adapting an agile approach towards planning & developing organizations’ IT strategies, assessing digital infra-structure, and providing change management and process improvement.
Amer has performed consulting assignments for governmental entities, holding companies and private investors. Some of Amer’s recent clients include Shurooq - Sharjah Investment and Development Authority, Ducon Industries, Al Moosa Investment Group, Tabarak Investment, SFI Properites, Intelligent Step, Marshal Training, Hollywood Smile and several private investors.
Amer speaks English and Arabic and holds a Bachelor in Human Relations (BA) from Concordia University, Canada.

Faaizah Al-Quaid

Associate Consultant

Faaizah Al-Quaid is an Associate Consultant with GENYX since 2019. She has lived and worked in the United States and the United Arab Emirates.
Faaizah performs consulting assignments for GENYX in the areas of learning and development, organizational alignment and engagement, team assessment and effectiveness, and business development.
Previously Faaizah worked with Schering Pharmaceuticals in Philadelphia and New York City. She relocated to the UAE with Schering-Plough Pharmaceuticals and then worked with Johnson & Johnson Middle East as Health Care Compliance Officer, Medical and Consumer Divisions.
In her career Faaizah has been responsible for creating and implementing country-specific competitive brand strategies, related tactics, budget allocation, and various projects in the USA and Middle East with a focus on strategy development, business building and marketing.
Faaizah is currently consulting in healthcare, environment management, financial services and hospitality. Most recently Faaizah has contributed to work streams with Takeda Pharmaceuticals and UPJOHN, a Division of Pfizer.
Faaizah speaks English and Urdu and is a Bachelor of Pharmacy graduating on the Dean’s List from Temple University in Philadelphia in 1999.

Nasco Gavrailov

Associate Consultant

Nasco Gavrailov is a Consultant & Facilitator and a Founding Member of GENYX.
He is a dynamic facilitator who specialises in strategy communication and execution, business engagement and team performance and alignment.
Nasco has been instrumental in leading and delivering transformation and alignment projects with regional and global GENYX client organisations in Europe, the Middle East and Africa.
Some of his recent clients include Angelini, the Dubai International Financial Centre (DIFC), Emirates NBD, HSBC, Johnson and Johnson, Le Meridien, Merck KGaA, MSD, Novartis, Olympus and Takeda.
Clients and colleagues benefit from his business creativity, collaborative style and pragmatic approach.
Prior to GENYX, Nasco was part of the consulting team of Franklin Covey in the Middle East Region.
Nasco is a graduate of the Hotelschool in Maastricht, Holland. He holds an MBA from Cardiff Metropolitan University, United Kingdom.
Nasco speaks English and Bulgarian.

Rachael Handley

Associate Consultant

Rachael Handley is a Leadership and Management expert. She has managed numerous leadership initiatives to define leadership culture, enhance individual and team capabilities and support career growth at the employee and organisational level. She has worked in international multicultural environments within the Oil & Gas, Banking and Hospitality sectors. With GENYX Rachael has consulted to environment management, financial services, pharmaceutical companies and other sectors.
Rachael has an MSc from the University of Leicester, a Post Graduate Certificate in Education (for Further and Higher Education), as well as being a Certified Co-Active Coach from the Coaches Training Institute and is an ACC member of the International Coaching Federation. Rachael is also a Certified Assessor and Facilitator of Lego Serious Play, 7 Habits of Highly Effective People, and Development Dimensions International.
Rachael has coached and mentored at the CEO and senior executive level, as well as coaching business leaders and entrepreneurs. Her strengths lie in being able to bring meaningful realization from individuals and help them close the gap between where they are and where they want to be. Rachael is also a vibrant and energetic facilitator and consultant; her core focus is on creating memorable experiences, building new perspectives and discovering ‘aha’ moments which help individuals and teams build even greater effectiveness and cohesiveness. She conducts Gap analysis, design and development of Leadership Development interventions to support business strategy as well as conduct training needs analysis for Organisations. Rachael is certified to facilitate individual and team feedback sessions using GENYX assessments such as DYNAMIX, Team Performance Level 1, and Team Performance Level 2.

Bilal Hassan

Associate Consultant

Bilal Hassan is a Performance Consultant with GENYX since 2005 leading consulting assignments in the Middle East, Africa, and Asia Pacific.
He has performed consulting projects in the energy, environment, financial services, hospitality, loyalty, pharmaceutical sectors, and philanthropy sectors.
Bilal specialises in key areas of assessment, team alignment, engagement, organisational integration and transformation programs.
Some of Bilal’s recent clients include Aimia, AstraZeneca, Bee’ah Group, Chubb Life, Dubai Cares, Dubai Golf, the Dubai International Financial Centre (DIFC), Emirates Foundation, the Emirates Institute for Banking and Financial Studies (EIBFS), Emirates NBD, Gulf for Good, HSBC, Johnson & Johnson, Jumeirah Group, Merck KGaA, MSD, National Drilling Company, Olympus, Petroleum Institute, Pfizer, Sanofi, Takeda, and Yas Links.
Bilal is certified to facilitate individual and team alignment sessions using GENYX assessments such as DYNAMIX, Team Performance Level 1, and Team Performance Level 2. Bilal has also lead certification programs for our prestigious customers in the Middle East and in Europe
Bilal speaks English and Urdu and holds an Associate Degree in Computer Engineering from the American University of Sharjah, and a Bachelors degree in Business Strategy and Brand Management from the University of Bedfordshire, United Kingdom.

Nethan Keshrel Tuden

Project Coordinator

Nethan Keshrel Tuden is a Project Coordinator with GENYX since 2017 coordinating consulting assignments in the Middle East and Europe. He has lived and worked in the Philippines and the United Arab Emirates.
Nethan is involved in the diagnostic, design, delivery, and development of milestone consulting interventions such as alignment and engagement retreats, offsite meetings, focus groups, employee engagement, and transformation programs.
He has performed assignments in the areas of financial services, healthcare, sustainable transportation, philanthropy, education and retail.
Some of Nethan’s recent clients include OLYMPUS MEA, Takeda ICMEA, AstraZeneca Saudi Arabia, ION, Gulf for Good, Emirates Islamic Bank and UPJOHN Emerging Markets.
Nethan holds a Bachelor’s of Science Degree in Business Administration, with a major in Business Management from Central Philippine University, Philippines.
Nethan speaks English and Filipino and has considerable experience in Business Administration & Management and Sales & Customer relations.

Sean Robertson

Performance Consultant

Sean Robertson is a Performance Consultant with GENYX since 2019. He is a close advisor to CEOs, business unit and function heads, and other senior decision makers. He applies systems thinking and facilitation techniques to solve challenges in growth, strategy, integration, engagement, and alignment in global organizations. He has lived and worked in the United States and Canada.
Holding both an HBSc and MSc in synthetic and materials chemistry, Sean has had roles in scientific research and business development during his early career in health, software, big data analytics, and technology companies. His published academic research includes polymers, energy storage, and semiconductors.
Sean led polymer and adhesives research and device prototype testing for wearable medical devices (RTHM, acquired), and was responsible for business development of pilot contracts with multinational pharmaceutical companies to apply predictive analysis to Alzheimer’s disease (Cogniciti, a Baycrest Health Sciences and MaRS Innovation company), identifying and recruiting research volunteers for clinical trials including Biogen’s breakthrough Alzheimer’s therapy, aducanumab. He then trained in Agile development methodology,
becoming certified as a Scrum Master.
Most recently, Sean spent two years at Syntegrity, where he deployed systems thinking and management cybernetics to existential, emergent, and ‘VUCA’ challenges at the C-level and on blockbuster products in the life sciences and pharmaceutical sectors, including projects on the North American opioid crisis and pro-bono work to accelerate gender parity at senior levels of the healthcare industry.
Sean is currently consulting in the Healthcare, Financial Services, Environment, and Aviation sectors. Sean’s recent client work includes Bee’ah Group, Emirates Islamic Bank, Takeda, and Upjohn (a Pfizer Division).

Louisa Ceres Sto. Domingo

Administrative Supervisor

Louisa Ceres

Mohammad Adnan Khan


Mohammad Adnan Khan

Cheryl Handitye

Project Coordinator